Privacy Policy

Our customer care doesn’t just begin when you come in to the clinic. We care and protect your data and privacy too. This policy outlines our process and what we do with your data.

At Baby I Love You we are committed to an open an honest environment as to how we collect and store your data.

Baby I Love You is committed to ensuring that your privacy is protected, any information given to us by which you can be identified by will only be used by us in accordance with this privacy statement. We comply fully with the General Data Protection Regulation (GDPR). Please read this privacy policy carefully, this privacy policy sets out our views and practices regarding your personal data and how we use, process and treat the personal data you provide to us.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

This Privacy Policy forms part of your Terms and Conditions and your contract with us for the booking and arrangement of your appointment

Baby I Love You Ltd is committed to protecting your safety and privacy, and takes its responsibilities regarding the security of customer information very seriously. This privacy policy explains what personal data we collect about you, how we use it, who we disclose it to, and how we protect your privacy.

Information about you is collected when you engage with Baby I Love You by booking an appointment, contacting us via telephone or contacting us by email. We use your personal data to inform you of any changes or let you know any useful information prior to your appointments.

In order to provide you with a high standard of care we need to hold personal information about you. This personal data comprises:

  • Personal details such as your full name, date of birth, address, email address, telephone number and some details about your pregnancy. We sometimes have to share your data with your NHS care provider to make sure that in the event of us identifying any problems, you receive the correct care.
  • Notes of conversations/incidents that might occur for which a record needs to be kept
  • Records of your booking (Customer Booking Form, T&C’s)
  • We have a commitment to collect, process, store and share your data safely and securely. This will not be shared with any third parties other than the NHS and/or local authorities and this will be simply to care and protect you and your unborn baby.

You as an individual have rights as follows:

The right to access your personal data and information that we hold. This will allow you to be aware of and verify the lawfulness of the processing

  • Theright to be informedabout processing of your personal data
  • The right to have your personal data corrected in case of inaccuracyand to have incomplete personal information completed. You can make a request for rectification verbally at our studio or in writing to us at We will respond to a request within a maximum 28 days. In certain circumstances we may refuse a request for rectification for example if we reasonably believe that the request is excessive or unfounded.
  • The right to objectto processing of your personal data
  • The right to restrictprocessing of your personal data
  • The right to removeyour personal data. This is also known as the ‘right to be forgotten’. The right is not absolute and only applies in certain circumstances.
  • The right to request accessto your personal data and information about how we process it.
  • The right to move your personal data(Data Portability)
  • The right to withdraw

If you wish to exercise any of the rights set out above, please contact us: alternatively you can write to us at Baby I Love You Ltd, 9 Cookson House, South Shields, NE33 1TL. 

You have a right to request access to the personal data that we hold about you. This could include information relating to appointments you have had with us.

If you would like to request a copy of your personal data, please email us to stating your full name, details of your appointment and which data you require access to. We will always make sure that it is you that we are in contact with before we allow any data to be released.

We are committed to taking appropriate measures to protect your personal data.

The information that you provide to us will be held within the premises of Baby I Love You.

We will retain your personal data for as long as necessary in accordance with UK law, this is purely for medical purposes only in the event of any medical concerns at birth.


In order to improve our services, to provide you with more relevant content and to analyse how visitors use our website and app, we may use technologies, such as cookies, pixels or tracking software. Please be aware that we will not be able to identify you from the information we collect using these technologies.

For example, we use software to monitor customer traffic patterns and website usage to help us develop the design and layout of the website in order to enhance the experience of the visitors to our website. This software does not enable us to collect any personal data.

For more information on how we use cookies and how you can remove them, read our COOKIE POLICYat

This policy was last updated on 25thMay 2018.

We may make changes to this Privacy Policy, as part of the new European data protection legislation, however we will update the Privacy Policy and we will publish on our website any new version of this Policy.